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Wunderman Thompson Thailand’s brand new Tinder marketing looks for pals with Other positive

Wunderman Thompson Thailand’s brand new Tinder marketing looks for pals with Other positive

For some time, Tinder had been developed as a dating app with a stereotype for finding one night stands and friends with amazing benefits. This character posed a difficulty to Wunderman Thompson Thailand for recruiting new registered users in Thailand.

Research in Thailand showed that Gen Z is easily the most probable cluster to relinquish the Tinder app within 7 days for maybe not willing to participate in hookup traditions. Whereas, but more Gen Z individuals who kept likewise proved the best fascination with utilising the software for non-dating or non-sexual reasons.

With such information, Tinder wanted to change its understanding and ranking around the Thai Gen Z – as a social application which provides more value beyond only dating and starting up.

For all the winning pitch of redefining Tinder, Wunderman Thompson Thailand dug deeply in to the Gen Z’s customer facts. Whatever they discovered had been that group of people got eager towards finding platonic friendships through the app, not just the stereotypical friends with importance.

One owner authored on her behalf member profile that this bimbo needed an “HR buddy” within her task bing search. Læs resten